Re-branding Scheme
Rich Mix is a pioneering cultural centre in the heart of London’s East End. Rare Company were asked to re-brand the centre from the ground up phasing in the new identity throughout all marketing communications and environmental graphics and signage. The core marque itself that was inspired by the centre’s architecture and the concept of the Borough’s diverse mix of cultures crossing, meeting and collaborating in the paths of the X.
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Design and Print: Rich Mix Launch Brochure To celebrate Rich Mix's launch we designed and printed an A5 12pp brochure featuring the classic mix tape as title imagery to reflect the funky, vintage line-up the venue had put together to headline its opening festivities. The brochure was printed onto gold iridescent stock giving it a luxury quality that really made it a sought-after souvenir piece. |
Design and Print: Rich Mix Launch Invite Rich Mix asked us to come up with a striking and original invitation for their high-profile launch event, which would be mailed to all the movers and shakers in the Capital's arts scene. Working to their budget and a brief that the invitation must be impossible to put down, discard or ignore, we embraced the challenge with our usual enthusiasm and came up with this gorgeous A5 invitation digitally printed onto 3mm orange perspex. The corners were bevelled and the edges polished to give the perspex a glowing quality to really add to the wow factor as people opened their post. We’ve had glowing feedback ever since - the clients were delighted and we've heard on the grapevine that the invite is adorning the desks and window sills of the nations good and great up and down the country! |
Design and Print: Season Brochure Spring - Summer 2009
New look Rich Mix season brochure along with dedicated leaflet print. Rare Company designs and prints Rich Mix’s quarterly season brochure bringing together its diverse programme of events into one coherent publication. Here, in-house photography is used as a backdrop to the information, to create a link between what is happening inside the Centre, and what is going on outside in the community, illustrating that the two are both part of the same whole. |
Design and Print: Large Format Posters These posters were designed and printed to animate the staff areas of the Rich Mix building, using the corporate identity and taking the idea of the vintage mix tape (echoing the Centre’s name) as their inspiration. |
Photography Examples of photography used in the research and development phase of the Rich Mix corporate identity and throughout their launch brochure. |