The vibrant discs represent each theatre in its key colour while used together as an umbrella brand. Each theatre (Crucible, Lyceum and Studio) has its own identity giving each its own sense of style.

When designing illustrations for the theater productions we work closely with the artistic director, taking one or two key themes from each piece and work these into the design. For the first set we were asked to creatively use typography to promote the season's productions without the use of any imagery, more recently we have created artwork from photographic imagery to form the final visual representation of the performance.

The first piece of print we created for Sheffield was the re-launch brochure 'Crucible/ Incredible'. We kept a fresh, clean approach for the re-launch under new artistic direction. The subsequent re-branding of Sheffield Theatres was informed by this piece of work. We have since been involved in producing Sheffield Theatres season brochures, booklets, online and print advertising, leaflets and HTML emails for the theatre shows.