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boxfresh
BoxFresh
Boxfresh is a clothing label born out of the hedonistic generation of youth culture in the early '90s, with strong influences in British dance music and rave scenes. We worked with Boxfresh on their 'We are you' campaign.
We Are You merchandise
The campaign required a boxpack to be sent out to retail outlets that carry the brand. The pack detailed the concept and contained a look book, window decals, spray can and stencil, a t-shirt, posters, and a specially produced compilation music CD. Rare Company managed the production and distribution of this vital part of the label's campaign.