Identity
Rich Mix is a pioneering cultural centre in the heart of London’s East End. Rare Company developed a corporate identity for the Centre that was inspired by the Centre’s architecture and the idea of the Borough’s rich mix of cultures crossing, meeting and collaborating in the paths of the X.

Design and Print: Season Brochure
Rare Company designs and prints Rich Mix’s quarterly season brochure bringing together its diverse programme of events into one coherent publication. Here, in-house photography is used as a backdrop to the information, to create a link between what is happening inside the Centre, and what is going on outside in the community, illustrating that the two are both part of the same whole.

Design and Print: Large Format Posters
These posters were designed and printed to animate the staff areas of the Rich Mix building, using the corporate identity and taking the idea of the vintage mix tape (echoing the Centre’s name) as their inspiration.

Photography
Examples of photography used in the research and development phase of the Rich Mix corporate identity and throughout their launch brochure.