Design and Print: Tube Rider Brochure
Pashley are renowned for their hand-built, award-winning bicycles. To open them up to a new, younger market, Rare Company was commissioned to create a short business-to-business publication showcasing their Tube Rider range. Allying the Tube Rider with carefree, youth-orientated surf culture gave the products a new lease of life and helped the company to open itself to new markets in the US.