Branding
The Mighty Creatives (T.M.C) is a new charity responsible for championing young people’s creativity across the East Midlands. T.M.C work with young people, creative professionals and lots of different organisations to manage projects that help young people develop their creativity. T.M.C were given their name by young people and consult them in everything they do. Therefore when it came to branding the organisation T.M.C ran a number of creative sessions for young people to start the process off. A detailed branding brief along with the ideas created in these sessions were presented to Rare Company, asking that that the key themes in terms of colour, shape, typography were to be taken into consideration through the brand development process. This collaborative approach to branding T.M.C has enabled the new brand to reflect the heart of the organisation, whilst still creating a professional identity to work with.