Branding: Igniting Ambitions
We were really excited when we were asked to create an identity for the Cultural Olympiad in the East Midlands and delighted when the client chose this. The identity takes its inspiration from the project's title, Igniting Ambition, using a vibrant colour palette that reflects the creativity and energy that the four year programme of events in the region will ignite. Look out for the new identity in use across the region right up until the games start in 2012!

Design and Print: Igniting Ambitions Business Plan
For the master business plan we commissioned a bespoke ring binder in Fedrigoni Sirio Pearl with foil blocking to create a stunning finish. The body of the business plan is digitally printed with clear text set against vibrant images of events and activities in the region so that the document as a whole conveys the spirit of the project as well as the business and financial details.